Riddle, a Minnesota native and Wagner College graduate, began dating Fritz in June 2020 after they met on a dating app. Since then, she has become a constant presence in Fritz’s player box, supporting him throughout his rise on the ATP Tour. Fritz himself acknowledged her positive impact on his career, telling Town & Country that Riddle “keeps me focused” and pushes him to “do better and do the right things.” Their relationship has coincided with a steady climb in Fritz’s results and rankings, with the American now established as a top-10 player and a regular threat at Grand Slam events.
Morgan Riddle has harnessed her background in media and communications to carve out a niche as a tennis influencer. Through her popular TikTok account, where she boasts nearly 600,000 followers, and her Instagram, she documents the lifestyle of the tennis tour, aiming to make the sport “cool again.” Her “Threads” video series, produced in partnership with the All England Club, highlights tennis fashion and culture, and has been praised for attracting younger audiences to the game. Riddle has become synonymous with the ‘tenniscore’ trend, which she describes as “aspirational minimalism with a competitive edge.” Her courtside outfits, often featuring high-end brands like Chanel and Jimmy Choo, have become talking points in their own right, and she is known for playfully challenging traditional ideas about sports events and fashion.
Her recent viral moment at the US Open—a balance challenge dubbed the “squat and slay” on TikTok, performed atop a stadium railing with a glass on her head—underscored her flair for blending entertainment, fashion, and tennis. As Fritz faced the daunting challenge of taking on Djokovic, who holds a dominant 10-0 record in their head-to-head meetings, Riddle’s presence off the court brought additional energy and attention to the American’s campaign.
Riddle’s journey from knowing nothing about tennis to becoming a self-described “tennis expert” and a community organizer among other players’ partners has mirrored Fritz’s own ascent. She has spoken openly about the challenges of adapting to the tour life, noting the pressures faced by American players and the importance of building camaraderie among girlfriends and wives on tour. Her innovative approach to digital storytelling and commitment to making tennis more relatable have made her a key figure in the sport’s evolving media landscape.
For more on Taylor Fritz and Morgan Riddle, check out Morgan Riddle’s Instagram and Taylor Fritz’s ATP Tour Profile.