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Apple and F1 Ignite New Era in Motorsport with Groundbreaking Media Deal

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Quinn Allen
October 17, 2025 7:40 PM
4 min read
Apple and F1 Ignite New Era in Motorsport with Groundbreaking Media Deal
History was made on Friday as Formula 1 and Apple announced a groundbreaking five-year media partnership, igniting a new era for motorsport fans in the United States. Beginning in 2026, every single F1 race—from the thunderous roar of Free Practice to the high-stakes drama of the Grand Prix—will stream live and exclusively on Apple TV, signaling a seismic shift in how Americans will experience the world’s fastest sport.

The deal, estimated at $140 million per year, marks the end of ESPN’s tenure as the U.S. home of F1, and propels Apple into pole position as the exclusive broadcast partner. This unprecedented agreement ensures all Formula 1 action—practice, qualifying, Sprint sessions, and every Grand Prix—will be available ad-free as part of the Apple TV subscription. Select races and all practice sessions will even be accessible for free within the Apple TV app, inviting a new generation of fans to feel the adrenaline of F1 without barriers.

This partnership is more than a mere broadcast arrangement—it’s a bold fusion of technology and speed, ambition and spectacle. Apple will leverage its sprawling ecosystem—Apple News, Apple Maps, Apple Music, and Apple Fitness+—to amplify Formula 1 across every digital avenue, giving fans a 360-degree experience. The Apple Sports app will feature live updates, real-time leaderboards, and season standings, ensuring that fans are never more than a swipe away from the latest action.

F1 TV Premium, the league’s own premier streaming service, will now be bundled within Apple TV subscriptions in the U.S., seamlessly integrating the most in-depth coverage into the Apple universe. All commentary will feature the familiar voices of F1 TV and Sky Sports, preserving the passion and insight that racing aficionados crave.

This alliance builds on Apple’s deepening involvement with Formula 1, coming hot on the heels of the cinematic triumph F1 The Movie. Directed by Joseph Kosinski and starring Brad Pitt as the enigmatic Sonny Hayes, this blockbuster broke box office records with over $629 million in global revenue, earning rave reviews and becoming the highest-grossing sports film in history. According to Formula 1 CEO Stefano Domenicali, the collaboration between Apple and F1 on this project set the stage for this media rights revolution, proving that the passion for racing resonates far beyond the track.

The 2025 Global F1 Fan Survey revealed that nearly half of new U.S. fans are aged 18-24 and over half are female, highlighting the sport’s explosive growth and its appeal to a vibrant, diverse audience. With Apple’s innovative distribution and relentless pursuit of user experience, Formula 1 is poised for an American renaissance—offering front-row access to every breathtaking moment, every duel, every heartbreak, and every triumph.

As the engines prepare to roar in 2026, this partnership promises not just to broadcast races, but to immerse fans in the drama, speed, and spectacle of Formula 1 like never before. Stay tuned for further production details and fan-focused enhancements, as Apple and F1 gear up to redefine the way America watches motorsport.

For more on the future of F1 in the U.S., visit the official Formula 1 announcement and explore the world of racing on Apple TV.

Author
ДЛ
Quinn Allen
Sport journalist